Marydeloco is a sub-brand developed under Wasaga Beach, focusing on cannabis-infused beverages that capture the carefree energy of summer. The project explores a playful and illustrative visual direction that reflects each flavor’s personality while staying true to Wasaga Beach’s vibrant, sun-soaked identity. The design approach combines bold colors, fluid compositions, and nostalgic summer motifs to create a brand world that feels fun, youthful, and effortlessly cool.